Network News Volume 50 Issue 3

 

 

 

 

 

Special points of interest:
 
2004 Executive Summit for Services Leaders initial Agenda
New Members
Sponsors
Letter from the President
Customer Sat Survey—New Member Benefit
Open Access Procedure
SIA Executive Roundtables recap
New Board member Confirmed

 

SIA - Taking care of Business! brBy: Claudia J. Betzner

Boy! have we been busy since the Annual Conference and the last Newsletter. You will see throughout the Newsletter, activities by your Board of Directors and Executive Director, which generates value to you as a member company of this association.

In June we kicked off our Executive Roundtables in Boston, free to invited Executives, and….we just finished our second one in Seattle last week. They are now being held throughout the U.S. in conjunction with our Board meetings. This gives the Board dialogue with some of our Members and Industry Leaders and provides an open forum for Members to discuss issues with the Board. As you will see by the recap, we have an agenda of three or four Industry topics with open discussions.

Second, in support of our mission statement of “promoting access to an open, competitive market for the service and support of high-tech products,” we formed an “Open Access Task Force” which has now set out specific guidelines where you will have the opportunity as a member company to provide feedback on any business practice, legislation or legal processes which you believe unfairly restrains the ability of service providers to compete in an open and competitive market.

Third, we are kicking off the Association Sponsored Customer Satisfaction Survey in this newsletter, which you will have access to at a reduced rate through Walt Gasparovic. An Annual Award will be given at the conference for the company receiving the most positive feedback from its customers…. More on that in this issue.

Finally, we just completed the initial planning session for the 2004 Executive Summit for Services Leaders sponsored by SIA and AFSMI. While the agenda is not complete I do list some of the topics and speakers your Board has identified as hot topics and issues. We took many of the subjects from our Executive Roundtables and expanded on them. We would like your input and have our final planning session with AFSMI at their annual Executive Summit scheduled for the end of October in Reno, NV. If you have not already registered for this event please go to the SIA website www.servicenetwork.org and register as an SIA member because you get a big discount and your attendance helps SIA. Also, please let me know if you are attending so I can put you on the invite list for one of the private meetings for top executives.

We have many new members and Sponsors so we are a healthy, thriving Association. Please call and welcome them and do some business with them if you have the opportunity!

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New Sponsor & New Members

EAD Systems becomes SIA Bronze Sponsor

New Members This year:
Rollouts, Inc.
LMS Service
NetEagle Consulting

Tom Flynn, V.P.
Springboro, OH
937 901 6311
MedEquip Biomedical
Michael Lipson, V.P.
Miami, FL
305 470 8013
Parco Wireless
David T. Aldrich, Sr. V.P.
Portland ,ME
207 791 2731
Siemens Business Srvs.
Peter Manni, V.P. Nat’l Support Srvs.
Canton, MA
781 830 2251
Great Eastern Technology
Brad Porter, President
Woburn, MA
781 937 0300 (IT Service)
First Source, Inc.
Jim Goldner, President
Charlotte, NC (Medical Trng.)
704 845 3049
BIOCORDIS FRANCE
Guy Christian, President
Etiolles, France (Med Service)
33 1 60 75 69 09
CSI Computer Specialists, Inc.
Bill Pershin, President (IT)
Gaithersburg, MD
301 921 8860
DecisionOne Corporation (IT)

William J. Beaumnt, Sr.V.P.
Frazer, PA
610 725 2510
First Financial Computer Services, Inc. (IT)
Jon M. Thomason, Pres. Service Div.
Little Rock, AR
501 868 4300
Ryzex Repair, Inc. (IT,Copier)
Phillip Pease, V.P. Service
Phoenix, AZ
602 454 9844
Skill Medical TechnologyAS
Arnstein Hodne,CEO (Med)
Ibsensgt, NORWAY
475 538 8630
Technology in Medicine
Ray Zambuto, President
Holliston, MA (Med)
508 893 9500

SIA Confirms new Medical Group Board Member..
Raymond Peter Zambuto is the President CEO of Technology in Medicine, Inc. of Holliston Massachusetts. TiM is the leading provider of multi-vendor asset and technology management services in the Northeast, with regional offices in Richmond Virginia. Mr. Zambuto holds a B.S. in Electrical Engineering and an M.S. in Bio-Engineering from the Polytechnic Institute of Brooklyn, New York. He is a Certified Clinical Engineer, a Fellow of the American Society for Healthcare Engineering, and currently serves as President of the American College of Clinical Engineering.

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2004 Executive Summit for Services Leaders

Mirage, Las Vegas, March 28—30, 2004
The annual Golf Tournament will be at 9:00 A.M. on Sunday, March 28 with the “SIA Only” meeting from 3:00 P.M. until 6:00 P.M. Topics for the SIA Only session of the Summit will include: State of the Association, Industry Issues—Legal & Service—this will be two panels (1) Legal focused discussing the legal issues in the Service Industry such as the Right to Repair Act, the Lexmark Case and the Storz Case. Senator Dorgan, S.D. the current champion of the Right to Repair Act has officially been extended an invitation to keynote this event. Katz will again be a major part of this session. (2) The second panel will be Service Leaders discussing the primary service issues facing the industry much like the day two panel last year made up of some of the Board members. Sundays session will also include the first annual SIA Award of Service Excellence given by Walt Gasparovic for the ISO receiving the highest marks in the Customer Sat Survey. Finally, on Sunday we will bring you up to date on the Open Access Committee. Sunday evening will be the joint Welcome reception with SIA and AFSMI. Monday and Tuesday the General Sessions will be with SIA and AFSMI from 9:00 A.M. until 5:00 P.M. with the last two hours of Tuesday dedicated to breakouts of IT and Medical Service. Topics for the General Sessions include: Service Middleware; Economic Outlook for the Service Industry—a speaker from the Federal Reserve is being considered; Industry Outlook—Acquisitions, Mergers, etc. The Gartner Group will be ask; Supply Chain—Collapsing Supply Chain Inventories; Legislative Review—Senator Dorgan; IT—Medical Convergence; Warranty Issues and HIPPA—what it means to the Service Industry; plus a Software Update from a leading Microsoft Consultant. The Summit will conclude with a Grand Finale on Tuesday evening, March 30. Give us your feedback.

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Parts Repair and Support Solutions

Advance exchange / depot repair solutions
Product engineering
Support solutions for end-of-life components – medical, computer.
Component-level repair, including

  • PC’s, laptops
  • CRT and LCD monitors, LCD TV’s
  • plasma displays, projectors
  • printers
  • circuit boards

617.328.5258 www.ead.com

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SIA Inaugural Executive Roundtable

In June SIA held it’s inaugural Executive Roundtable in Boston, MA. These regional events will continue to be held throughout the year in conjunction with the SIA Board of Directors Meetings. The December Roundtable will be held in the Washington, D.C. area on December 11, 2003. The event was Moderated and Facilitated by Jon Scott, SIA Board Member and President of MicroServ. Our thanks for his insight, skill and professionalism in making this inaugural event a meaningful informative event. Here are some of the discussions:

1. The Economic Outlook for Service Providers

  • Multi-vendor maintenance services revenues will be flat
  • Security offerings, disaster recovery and hosting will be up
  • The poor economy will generate increased competition from OEMs for both medical and IT
  • Federal spending should continue to grow offsetting flat to a small increase in commercial IT
  • Savings and price reductions demanded by end-users will continue due to the poor economy and OEMs trying to increase their own service revenues – examples were cited of big customers demanding a 10-15% price reduction mid-contract or threaten bid action
  • Lower-end MVSS maintenance services will continue to trend toward per-event from MMR
  • The current lack-luster economy will probably continue for another 12 months before any up-tick
  • Hardware install base is getting older and in 12 months may reach a point of driving IT hardware replacement and could negatively impact ISOs since warranty service is less profitable than post-warranty service
  • Summary -- to avoid being impacted by these trends consider:
    a. Look to sell services through other channels
    b. Assume per-event business is coming and plan accordingly
    c. Balance commercial and government engagements for a safer revenue and profitability mix
    d. Consider reducing your labor costs by partnering with a lower cost, variable labor provider
    e. Ensure you are spending time collaborating with others to develop the most efficient service delivery model

1. Warranty Management and its Impact on Service Profitability

  • IT Warranty lengths will continue to be 3 year, with one year parts and labor and second and third year parts only for commercial and one-year parts and labor for consumer
  • The amount of labor warranty collected is very small yet every dollar is worth collecting
  • Summary:
    a. As economy improves and IT hardware spending increases this could put margin pressure on IT ISOs
    b. There may be a way to meet with IT OEMs as an association to discuss issues with falling warranty reimbursements and its impact on ISOs

1. Predatory Practices of OEMs

  • This seems to be more of a Medical than an IT issue
  • From an IT perspective the Lexmark chip issue related to toner and some display OEMs withholding parts
  • Medical parts availability seems to be a major issue and was brought up related to Varian who provided timely parts for 15 years and then moved to providing parts via “Cape of Good Hope”
  • Medical OEMs reasoning for these practices appears to be site and revenue protection
  • Medical OEMs discredit ISOs when talking to end-users by indicating the ISO is “not capable” of servicing their equipment
  • It was mentioned that in servicing one type of medical equipment there has been a reduction from 30 to 15 providers due to these practices
  • Tying software to hardware contracts was sited as another way to limit ISO service for both IT and Medical independent service
  • Summary
    a. Ultimately the customer drives the OEMs behavior – thus the SIA could take a larger role in communicating to the end-user his options for service through PR, industry white papers, the SIA web site, etc.
    b. The concept of the new paradigm and being the OEMs feet on the street should be looked into – is there a pilot that could be attempted with a somewhat enlightened OEM

1. HIPAA -- What is it and its Impact on Medical and IT Service Providers

  • Stands for the Health Industry Portability and Accessibility Act of 1996
  • Originally developed during the Clinton administration to reduce medical errors and increase medical efficiencies
  • Expanded scope to security and protection of records since the only way to improve efficiency was to automate and this led to data security and confidentiality issues
  • Summary
    a. It was agreed to share compliance agreements that you have been requested to sign with other SIA members
    b. Consider putting on the SIA web site a recommended standard HIPAA compliance agreement that a “business partner” can use with a customer

One attendee mentioned that until the first HIPAA audits are conducted that it will be very difficult to determine what actual requirements and enforcement guidelines will be important to ISOs

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SIA sponsored Customer Satisfaction Survey now available—First annual SIA Award of Service Excellence to be presented at March 2004 Executive Summit

ServicePartners, the research division of The Gasparovic Group, Inc. is a leading market research and consulting firm in the industry that has been conducting customer research in the service market since 1989. The firm has developed a web-enabled research tool for conducting customer perception research.

The Service Industry Association and ServicePartners are pleased to announce for 2004 a customer research program for SIA members; the SIA Industry Study of Service Quality!

This study enables an SIA member company to implement a continuous customer quality measurement program while benchmarking its performance against the industry. The study consists of a detailed questionnaire that is completed by customers via an easy-to-use web tool. The program is compatible with the new requirements for customer perception measurement that is a part of ISO 9000: 2000.

The participating SIA company can view its results and the results of the industry in real-time as the study progresses via the web by accessing a unique password-protected file. This real-time measurement provides an efficient method for identifying and resolving problems when they occur.

Participants must be members of the Service Industry Association. This program is available to members for $1050 and includes unlimited customer responses to the survey for 12 months via the web, a password protected real-time view of your company’s performance, and a comparison with the performance of the industry.

A custom survey utilizing the SIA Industry Study as a base but adding your own questions is available to members for $3495 and includes professional development of the custom survey and a detailed analysis of the results at the end of the year. Participants are eligible for the SIA Industry Study of Service Quality Award presented each year at the SIA annual conference. You can sign up by contacting Claudia Betzner at cbetzner@aol.com or call 619 221 9200

SIA announces EAD Systems as a new Bronze Sponsor

EAD provides turn-key outsourced product support programs to manufacturers. EAD develops cost-effective parts support strategies and programs for independent service organizations in both the IT and medical markets. EAD can deliver a complete parts support solution, including: customer and technical support, RMA management, depot repair, advance exchange and product engineering. EAD can develop in-warranty, out-of-warranty and end-of-life support programs. Core products include:

  • PC’s, laptops
  • CRT and LCD displays, LCD TV’s
  • plasma displays, projectors
  • printers
  • circuit boards

EAD combines technical expertise, sophisticated processes and flexible response to meet customer’s unique requirements. Call EAD in Boston at 617.329.5258 or Fremont, CA at 510.661.2590. Visit our website at www.ead.com.

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SIA “Open Access Task Force” Procedure now in place
Process for Handling Reported Restraints to an Open, Competitive Service Marketplace

The mission of the Service Industry Association (SIA) is to promote access to an open, competitive market for the service and support of high-tech products.

In support of the mission statement, the Association has established the following process by which a member of the Association can bring the Association’s attention to any business practice, legal process or pending or proposed legislation which they believe unfairly restrains, or could restrain, the ability of service providers to compete in an open and competitive market.

1) Submission of Report / Complaint

At this time, this process is available only to SIA member organizations.

The party wishing to bring a marketplace restraint issue to the attention of the Association should submit a brief written summary (not to exceed two pages) clearly presenting the facts and the potentially adverse consequences of the situation they are reporting. It should include the names and, if possible, contact information of the companies and individuals involved. Additional correspondence or documentation relating to the matter can be included as attachments.

The report, and any attachments or additional documentation, should be sent to both the President and the Executive Director of the Service Industry Association at the addresses provided below or just go to the SIA Website at www.servicenetwork.org. , click on “member only” section and complete the form on line. It will be send electronically to the Executive Director and President.

Claudia Betzner, Executive Director SIA, 518 San Andres Drive, Solana Beach, CA 92075
cbetzner@aol.com; cbetzner@servicenetwork.org
John Walker, President SIA P.O. Box 247, 530 W 1500 S, Bountiful, UT 84011
John.walker@tfetech.com

2) Report Review Process

Within seven working days of receipt, the submitted material will be forwarded to the members of the Association’s Open Access Committee, who will then respond through the Committee’s chairperson to the President and the Executive Director with a recommendation on what action should be taken.

The response may include, but is not limited to, the following:

1) A request that additional information be gathered.

2) A recommendation that no further action be taken.

3) A finding that the Committee agrees that this is a restraint situation and recommends that the Association become formally or informally involved in some kind of appropriate follow-up action. One or more specific options may be suggested.

4) A recommendation that a letter be written expressing the Association’s concern and requesting corrective action from the party or parties who promoted or created the restraint situation. Later, at the discretion of the Board, this may be supplemented with a personal follow-up by the Executive Director or some other member of the Board.

The recommendations of the Open Access Committee may also, at the discretion of the President, be referred for further discussion to the full Board. A report on the status of each unresolved complaint will be provided to the Board at each of its meetings.

The party originating the complaint will receive an initial acknowledgement that the material has been received and is being reviewed. They will also receive timely reports on any subsequent actions recommended or taken on the part of the Association. “The Association understands the importance of swift action in matters such as these and will make every reasonable effort to provide a response within thirty days from receipt."

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SIA’s second Executive Roundtable..Seattle, WA 911 2003
Roundtable discussion notes – Service Logistics and Parts – Dave DeGiorgi, Moderator

The discussion began with the review of an article in the 9/11/03 WSJ describing the advanced supply chain model employed by JC Penny to supply shirts to its stores. Customer purchases are communicated to the vendor partner in Hong Kong overnight. Replacement shirts are manufactured and shipped directly to individual stores in the U.S. two days. This has enabled Penny to respond much more quickly and accurately to customer demand while eliminating the 60-day inventory that it previously held in its warehouses. This was discussed as a excellent example of a supply chain partner clearly differentiating itself through systems technology in a highly price-competitive market. The discussion continued with comparison and contrasting of the medical and IT service logistics environments. Several factors were:

  • A key difference between IT and medical products is the smaller populations of medical products vs IT products. It is not uncommon for populations of major devices to number in the hundreds or few thousands vs. tens or hundreds of thousands for IT products.
  • Design of medical products less standardized than IT equipment. This makes it easier for manufacturers to control the aftermarket.
  • Medical ISO’s tend to be small and regional. IT has more large, national players. However, the rise of ARA Mark and Sodexho as large-scale national players may challenge the traditional fragmented market structure.

The convergence of clinical technology and information technology in Healthcare Dr. Malcolm Ridgway, Moderator
Healthcare organizations have traditionally been under-investors in information technology (IT)
Healthcare is currently a $1.6T/yr business. Current level of investment in IT is estimated to be no more than $30B/yr (1.9%) (Projected from Goldman Sachs market estimate for 1997)
Hospitals and other kinds of healthcare organizations are considered to be RIPE FOR CHANGE.
The primary driver is public pressure to improve quality and reduce the cost of healthcare.
The challenges:
The traditional conservative mindset of industry executives. Lack of leadership.
The relatively diverse and antiquated state of the existing infrastructure. (Amquest’s findings)
The lack of financial incentives and success stories.
The lack of certain technical standards, in spite of HL7 and DICOM
The issues:
Who are the current players in this niche of the market ?
GE, Siemens, Philips, Instrumentarium, Hitachi, SwissRay, Toshiba, Hologic
McKesson, Cerner, Cedara, IDX, Voxar, Medcon, Eastman-Kodak, Agfa, Canon, Fuji, Konica
Turnkey systems vs. “Best of Breed” solutions. Systems integrators. Open architecture ?
How soon will the market really take off ?
There has been a recent pullback from the big IT outsourcing contracts
What is the potential impact on (independent) service organizations ?
In-house biomeds already getting involved with networks, wireless technology, etc
PACS maintenance runs about 15-20% of replacement cost / year.

Software Update Frank Catalano, Guest Speaker, Jon Scott, Moderator At the Seattle, September 11 Executive Roundtable, a well-known computer and software industry analyst, Frank Catalano was invited to present an overview of Microsoft and its future directions. While this topic didn’t directly relate to the services industry, since the meeting’s venue was in Seattle, Microsoft’s backyard, and their software exists on many of the products SIA members service, it was deemed an important topic. Frank covered a number of topics, which I have briefly outlined below. Overview of MS Activities – Microsoft has current annual revenues of $32B with an operating profit of $10B. Through these high profits, MS has developed a war chest of over $49B in cash. While the cash amount seems large, they pay one of the lowest dividends of any Fortune 500 dividend paying companies. This may be the case because of future payments related to anti-trust cases the company faces and its desire to have the cash to invest and dominate new markets.While the company has been successful, only three of their seven divisions are profitable. They have done well with their Windows ($8.4B in profit), MS Office ($7.0B in profit) and their Server division. Both Windows and Office divisions have over 90% market share. Their X Box and MSN divisions, while generating good revenues continue to lose money. MS moved to attack the SMB (small/medium business segment) with their acquisitions of Great Plains and Navision. They are investing significant amounts of money in this area in R&D but don’t appear to be making money. They have also been less successful in their mobile Windows area for supporting handheld computers or mobile phones and some think they will fold these two initiatives together to avoid the embarrassment of admitting failure in the mobile phone operating system area. They have invested billions (it’s estimated to be $10B) in cable and interactive TV without a payoff. Surprisingly, and unknown to many is their success in hardware with their mice and keyboard, and home networking products division.

In summary, MS set many standards in the desktop and operating system areas. The desktop focus allowed them to move into server products as a natural extension. They have tried to take this success and systems approach (and cash reserves) into other markets with a number of failures and some very limited successes. These areas are the consumer markets including toys (Actimates and Bob – a Windows shell), Internet initiatives (Mungo Park and Sidewalk), many mobile initiatives and others. The net of it is that success in one area doesn’t necessarily transfer to other areas. It’s been said that they view the world through a “PC filter” and this doesn’t work when you move to other platforms, some of which I mentioned in the preceding paragraph. While they revolutionized PC computing, this may be difficult in say, the mobile communications segment, which was revolutionized by others. Frank pointed out that Microsoft has done very well in a number of areas, but as companies grow large and enter into new markets the job becomes much more difficult. He summarized by repeating what one of Microsoft’s executives recently said. And that was “…executing with excellence on multiple fronts will be our biggest challenge going forward.”

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Service Industry Association

518 San Andres Drive
Solana Beach, CA 92075

Phone: 619 221 9200
Fax:858 720 8201
Email: cbetzner@aol.com

The Network for High Technology Service Promoting Customer Choices
___________________
Www.
servicenetwork.
org

 

Service Industry Association is a non-profit organization made up of high technology service companies promoting customer choices.

Sponsors & Board

Sponsors
Masterplan
Malcolm Ridgway,Sr.V.P.
Bruce Cree, President
Maintech
Frank D’Alessio, Pres.
Carole Greene, Sr.V.P. Mktng & Sales
Northrop Grumman
Hugh Taylor, Pres. IT CIS
TFE Technology Holdings LLC
John Walker C.E.O. & Pres.
Acceletronics
Steve Schwarz, Pres.
& CEO
The Thomas Group
Paul Thomas, Pres. & CEO
RadParts
Carl “Randy” LaFoone, Pres.
Stephens International
Doug Stephens, Founder & Pres.
Barrister Global Services
Hank Semmelhack, Chairman
Dr. Bill Bray, Pres. & CEO
Novamed Corporation
David Reihl, Pres.
Rollouts, Inc.
Stephen Johnson, V.P.
D.F.Blumberg Associates
Don Blumberg, President

Board of Directors:
President: John Walker, Pres.
TFE Technology Holdings LLC
Sec-Treas: Mac McBride, Pres.
Red Lion Med.Safety
Gen’lCounsel:Ron Katz, Principal
Manatt, Phelps & Phillips LLP
Exec.Dir. Claudia J. Betzner

Computer Service Group
EX V.P. Randy Parks, V.P Ops
TFE Technology Holdings LLC
Sec. Hank Semmelhack, Chairman & CEO
Barrister Global Services
V.P. Benefits: Dave DeGiorgi, Pres. EAD Sys.
V.P. Membership
John Rinas, Dir. Serv. Del.
Northrop Grumman IT CIS
Business Products
Exec.V.P.Lee Carr, Pres. STI
Medical Service Group
Exec.V.P. Dr. Malcolm Ridgway, Sr. V.P. Masterplan
V.P. Membership Steve Schwarz, President Acceletronics
V.P. Benefits: Doug Stephens, Pres. Founder Stephens Int’l
V.P. David Reihl, President NovaMed Corporation
Advisor to Board: Paul Thomas, President & CEO
The Thomas Group

 

Contact us: 2164 Historic Decatur Road, Villa Nineteen, San Diego, CA 92106 USA, Telephone: +1 619 221 9200, Fax: +1 619 221 8201
Email: cbetzner@servicenetwork.org

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